ALEXANDRA
RILEY
Brand Marketing & Partnerships Lead
Sport • Entertainment • Major EventsBuilding culture first brands, campaigns and experiences people feel.
ABOUTTHE WORK I LOVE.
I love building brands people genuinely connect with the kind that create energy, spark conversation and make audiences want to be part of something bigger.
From campaigns and partnerships to live experiences and cultural moments, I’m drawn to work that moves people emotionally while delivering real impact commercially.
ServicesWhat I do.
Brand Strategy
Platforms, positioning and visual systems built to scale.
Integrated Campaigns
End-to-end campaigns across paid, social, content and broadcast.
PartnershipS & Sponsorship
Brand, talent and rights-holder partnerships with commercial outcomes.
Paid Media & Performance
Paid campaigns built to drive awareness, engagement and conversion.
Creative Direction
Concepts, design and language built for cut-through.
Brands brought to life at stadiums, festivals and cultural moments.
Events & Fan Engagement
Selected workRECENT PROJECTS.
MAJOR EVENTAFC Women's Asian Cup AUSTRALIA
BRAND & VENUE LAUNCHABERCROMBIE
PARTNERSHIPS